DAVIS ARMSTRONG

DAVIS ARMSTRONG

DAVIS_

Davis Armstrong is a 21 year old rising senior at the University of Southern California. A multi-instrumentalist, media strategist, and creative, he has worked with 2x Nickelodeon Kids Choice Award Winner Jordan Matter, the world's biggest international media group the XO TEAM, 2x Streamy Award winner Zach King, and generated over 500M+ views across social platforms for businesses and creators. He is a current Intern on the Sony Pictures Entertainment Lot developing CRM/marketing workflows for their creator community, as well as recruitment co-chair for the Sigma Phi Epsilon Fraternity.

People don't buy what you do. They buy why you do it.

For me, that means challenging the status quo in digital media and entertainment. I do it by making content authentic, uplifting, and simple to consume.

Whether I'm on set, executing growth strategies for brands, or performing live, the focus is always the same: high-level execution without shortcuts. I use my exact playbooks to help clients build sharp digital identities and teach rising creatives how to break into major rooms on their own terms.

Explore my featured projects below or grab time on my calendar for a 1-on-1 strategy call.

500M+
Views generated
200+
Live music performances
3,000+
CRM contacts built

Selected works

SONY CORPORATION OF AMERICA / PROFESSIONAL AUDIO
2026

SONY CORPORATION OF AMERICA / PROFESSIONAL AUDIO

Creator Community & Operations / CRM

Help migrate and manage Sony Pro Audio's global creator community CRM & support the division's GTM strategy.

ZACH KING
2026

ZACH KING

Multicam Remote Operator / Set Design / Production Assistant

Operated multiple cameras for King Studio's new BTS podcast series, starting with the Reckless Ben interview during the Bricks and Minifigs LEGO controversy. Built facade houses, cars, and other set elements for Zach's popular Cardboard YouTube series, and appeared in the Lord of the Rings Cardboard series as a background actor.

Hollywood Bowl stage for the finale of AJR's "Somewhere in the Sky" tour.
01/02Hollywood Bowl stage for the finale of AJR's "Somewhere in the Sky" tour.
2025

AJR & RYAN SEACREST @ HOLLYWOOD BOWL

Percussionist (x2)

Performed at the Hollywood Bowl twice, backing AJR for the conclusion of their "Somewhere in the Sky" tour and appearing on a Wheel of Fortune July 4th commercial with Ryan Seacrest and Vanna White.

Paid partnership with YouTuber and artist Outlaw (1.7M subscribers), promo code and all.
01/07Paid partnership with YouTuber and artist Outlaw (1.7M subscribers), promo code and all.
2024

BLIND BARRELS

Marketing Coordinator

Boosted SEO with #1-4 organic Google rankings, 150+ organic product reviews, complimentary Forbes feature, 45 podcast appearances, and 850-contact CRM built from scratch.

JORDAN MATTER
2024

JORDAN MATTER

Creative Production / Media

Creative production for the 2x Nickelodeon Kids' Choice Award winner. Supported video ideation and script integration with budget and location logistics. Videos I worked on garnered 100M+ views across platforms.

"BAD" by Gary Grey, cover art for the release we built the campaign around.
01/04"BAD" by Gary Grey, cover art for the release we built the campaign around.
2024

XO TEAM

Music Media / Strategy / Composer

Built the release campaign with Gary Grey (3M+ total followers) for two songs we wrote together combining Y2K pop elements with Michael Jackson's "Bad" album aesthetic. Garnered 20M+ total views and tens of thousands of organic streams with zero ad spend. The songs we created were used by top-tier creators such as Issei (70M+ followers), Mr. Thank You (47M+), Mary Senn (15M+), and The XO Team (40M+).

Davis Armstrong on a snowy overlook holding a camera
Davis Armstrong

About

Starting with zero family ties or industry connections just a few years ago, Davis continues to build his career entirely through quality execution, authentic networking, and staying true to his word. He strongly believes in helping out the underdog and will go to great lengths to do so.

"Luck" = Preparation + Opportunity

HUBSPOT
GOHIGHLEVEL
RIVERSIDE
FIGMA
PREMIERE PRO
AFTER EFFECTS
NOTION
AIRTABLE
GOOGLE ADS
META ADS
SEMRUSH
AHREFS
CANVA
KEYNOTE
LOGIC PRO
PRO TOOLS
CAPCUT
SHOPIFY
HUBSPOT
GOHIGHLEVEL
RIVERSIDE
FIGMA
PREMIERE PRO
AFTER EFFECTS
NOTION
AIRTABLE
GOOGLE ADS
META ADS
SEMRUSH
AHREFS
CANVA
KEYNOTE
LOGIC PRO
PRO TOOLS
CAPCUT
SHOPIFY

Services

01 //Media Strategy

Platform strategy, content creation, cross-platform integration, sales funnels, and brand storytelling.

02 //CRM Build + Cleanup

HubSpot, GoHighLevel, or custom builds. From messy spreadsheets or Notes app to an effective CRM.

03 //SEO + Organic Growth

Building your digital presence from nothing to top Google rankings, authentic product reviews, earned press (including Forbes), and podcast placements. White-hat methods only.

04 //Live Percussion

Marching percussion, drumkit, and auxiliary percussion across all styles. Available for corporate, theatrical, live event, and studio bookings. (*Need the USC Marching Band for an event? Contact davisarmstrongbiz@gmail.com)

05 //Podcast Production

Show hosting, brand identity design, audio/video editing, and complete end-to-end launch strategy.

06 //Creative Direction

Visuals, story design, and creative direction for digital campaigns, studio projects, and live productions.

07 //Career Coaching

I didn't have any connections 3 years ago. Now I'm involved in producing a $3.3M indie film at 21. Learn the cold outreach strategies, digital presence overhaul, resume structure, interview tips, and networking approaches I used to own my career journey.

08 //Creative Project Funding

Commercial lending support, business advisory, embedded finance strategies, and brand incubation for films, tours, album releases, and creative ventures (in partnership with Kala Financial Services). Complete the intake form to get started.

What people say

Davis's performance has been outstanding. He has proven himself a thoughtful, ambitious self starter with great communication, organization and technical skills. His ability to absorb information and apply it quickly proved incredibly beneficial in his support to our department.

Ross Caravati
Sony Corporation

It's been an incredible run working with Davis. He has done amazing things for our brand, driving key initiatives from critical influencer relationships to landing coverage in Forbes. On top of his media strategy, he built my personal website from scratch with exceptional detail. Davis is a sharp, ambitious self-starter whose communication and technical skills make an immediate impact.

Bobby DeMars
Founder / DeMars Prep & Blind Barrels

Davis is punctual, reliable, and maintains a calm and collected demeanor during stressful situations. He effectively teaches through positive reinforcement and maintains a professional approach when interacting with parents. Davis respects his clients' time by providing timely schedule updates, and his teaching results have been consistently positive.

Abriti Sharma
5 year swimming client